Rafael Knuth

Data Literacy in Big Pharma: What Works, What Doesn’t – Learnings at MSD


Thursday, Oct 6, 2022


4:00 pm




While pharma companies are increasingly realizing the value of data, they need to realize the importance of data mindset among non-data employees. Without the right mindset neither BI nor AI will be utilized. MSD has implemented a 3-year data literacy program to enable marketing and sales employees to understand customer data & insights and know how to use it. We are in the middle of this journey and will share the approaches we have used and our experience so far.

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