Speakers:

Rafael Knuth

Data Literacy in Big Pharma: What Works, What Doesn’t - Learnings at MSD

Date:

Thursday, Oct 6, 2022

Time:

5:05 pm

Track:

Room:

Turmalin

Summary:

While pharma companies are increasingly realizing the value of data, they need to realize the importance of data mindset among non-data employees. Without the right mindset neither BI nor AI will be utilized. MSD has implemented a 3-year data literacy program to enable marketing and sales employees to understand customer data & insights and know how to use it. We are in the middle of this journey and will share the approaches we have used and our experience so far.

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Newsletter Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your first ticket!
  • insights, interviews, tips, news, and much more about Predictive Analytics World
  • price break reminders