Dr. Niklas Keller
Co-founder and Managing Partner
Dr. Niklas Keller is Cognitive Scientist and Organisational Psychologist specializing in the development of decision support for high-stakes situations such as the military, police or medical services. He is a co-founder and managing partner of Simply Rational, a spin-off from the Max-Planck-Institute, where he is also an associate researcher. He is furthermore guest researcher at the Charité University Hospital Berlin and member of the Working Group on Data Science in Peri-Operative Care of the Charité. Simply Rational is a consulting and training company specialized in predictive analytics, behavioural science, and organizational change. Reference customers include Morningstar Investment Management, Swiss Life, and the DFB (German Football Association).